luni, 7 iulie 2014

Why You Need to Spy On Your Competition

When it comes to running a successful business, sometimes you have to lighten up on your typical good manners. Generally speaking, it isn’t nice to be nosey…But in the business world, it can mean the difference between success and closing your doors. That’s right, I’m saying that it pays to be a nosey pepper (that is, to get ‘jalapeño business’) when it comes to your competitors. Why? Well listen up, friend. I’m about to give you five good reasons to be a sneaky, snoopy spy when it comes to your competition.

1. Customers:




1. Customers:
Everyone knows that it’s cheaper to keep existing customers happy than it is to gain new ones, but that doesn’t keep your competition from trying to snatch people away from you. Keep an eye on their advertisements, because those dirty, rotten so-and-sos may just be running an incentive to switch over to the dark side. If you know about it, you can counter-attack with an even better promotion to stay.


2. Pricing:


 The only way to price your goods and services effectively is to know what the other guys are up to. Subscribe to their mailing list, keep an eye on your local paper, and even have someone visit their store. If you’re feeling bold, just wander in yourself one day…but if you want to be a little more 007 about it, get a new employee to go. I don’t recommend the fake moustache disguise, though. They might know something’s up.


3. Reviews:

 Welcome to the age of the internet, friend. Everyone has an opinion, and now they are free to voice that opinion anonymously. This is good news for you, because people are more likely to be really, really honest when they’re behind a screen name. Look the other guys up on Yelp! for an idea of how people truly feel. People think the bathrooms are filthy pits of despair at the other guy’s place? Slap a new coat of paint in your restrooms and keep them sparkling clean. So easy it’s almost criminal.


4. Goods and Services

 
It may seem obvious, but you need to know what your competitor offers so you can offer a product that is ten times more awesome. The other guys are selling cupcakes? Well now you are selling cupcakes that are filled with cheesecake and topped with cherries and sparklers. That is clearly a better product.


5. It’s just good business

 
You might think that spying on your competitor is sneaky and underhanded…and maybe, in a way, it is. But I guarantee while you’re sitting there trying to be the Mother Theresa of the business world, the other guy is sending one of his employees over to check out your goods. If you aren’t keeping an eye on your competition, you’re just digging your business’s grave. If you still aren’t convinced, consider this: Target doesn’t bother to do any market research before opening a store. Nope, the big wigs at Target simply let Wal-Mart do all of the dirty work, then open their own location just down the road. You could say that’s cheating, but I like to think of it as working smarter, not harder than the other guys.


For tools to spy on your competition visit:   Ad Spy  & Underground Traffic Spy


Visit OnlineMoneyForBeginners.com for free tips and tools for tips and tools for earning an online income.

Also if you know anyone who runs a Facebook page, share this link with them so they can update their fans as well

joi, 18 iulie 2013

The Top Reasons To Turn Joint Ventures Into Extra Income

By sharing the vision and the profits, one company can make use of another company's materials and assets to meet their sales goals without having to add extra expenses or restructuring. 
 
 
One of the internal reasons to create a joint venture is to build on the strengths of both companies.  For example, if you are marketing an e-book or other internet related materials, you might have a good customer base.  If you go into a joint venture with a partner who has experience selling and marketing on the internet, your company will benefit from the knowledge that the other company has in marketing and they can benefit because of the customer base that you have.  Your profit will be a direct reflection of the strength of your company and the other company’s knowledge and strength.  When you combine forces it just makes good business sense.
 
 
Another internal reason to go into a joint venture is to spread out the costs and the risks for your marketing targets. If you are short of capital and you need the extra money to start your marketing strategy, then the money and resources of your venture partner will strengthen your plan. By having the joint venture partner absorb the costs of the initial marketing campaign, you will use less of your capital and, in return, you take less of a risk in losing that capital. If your product does not sell well or there are some flaws in your plan then you lose what you invested and the partner will lose his share and you will both still be in business.
 
When taking on a new project and securing financial resources, it is a smart move to use
Someone else’s credit if your credit is not enough to cover costs.  If your joint venture partner has better credit, you can adjust your percentage of the profit in exchange for their good financial credit and backing.  And later on when you go to other companies or eventually lenders your standing will look better.
 
Your joint venture partner may have the financial backing to finance the entire project, but expect a large portion of the profits to go to the person putting in the most money.
 
 
 When you join with another company it’s a win-win situation because the two of you are now one big force instead of two smaller ones.  The bigger you are the more likely you will be noticed by potential customers and you can benefit from being taken more seriously because of the reputation of the more established company. Over thirty percent of marketing failures come from the business not being in business long enough or the power of the name backing the business not having enough clout to complete in the market.


If you and your partner pool your customers, your customer base will be larger and the potential for higher profits will be greater. Another advantage of size would be that there would be more potential for public awareness. A business that is joint ventured with another one enjoys more prestige because of the increased customer base and the increased selling power and services in now offers. Size gains attention because most clients and services would rather do business with a larger, established giant, then the “small fry”.
 
 
 
 
Another reason for joint ventures is to make use of established managerial practices and new technologies.  For example, if you are an author you may have the product, a book, report, etc. but you may not have the technology or the know-how to get the book printed, published and of course marketed.  A joint venture with a an individual or company that has expertise in the above will give you the means that the competitive edge you need to get the book to market and then both of you profit.
 
 
The next category for reasons for a joint venture is for competitive reasons or goals. If you have a prototype product that will revolutionize an aspect of the industry, you need the size and the clout to get this new product to market. With a joint venture partner, you can combine resources and knowledge to lead this cutting edge technology to the markets you want to cover and at the same time you want to be able to have enough persuasion to break into existing companies in which your product would benefit.


A joint venture can also pre-empt your competition. If you have a competitor at the same financial strength that you have and one that has the same resources and skills, the joint venture partner that you bring into the deal may have more skill and resources and you can beat your competition to the punch and rake in the benefits of having your product or service on the market before them.  The product will also be seen as an innovation when it comes out with the right marketing and the right time.
 

A joint venture can also make your partnership a stronger competitive unit than either business that stands alone. The integrity and strength of your company lies on your bottom line of profit versus deficit. With a stronger base of the combined companies, you will be able to beat competitors and in an open marketing battle, you will be able to persuade a lending institution or a larger marketing firm to go on your side of the argument versus the side of your competitor.

 
You will be able to get your products to market faster if you pick a joint venture partner that has marketing capabilities. If you are lacking in anything that would hinder your product’s progress, you need to find that weakness and supplement with the strength of your future joint venture partner.  This will improve your agility in the market and at the same time, you will be able to use your new found ally to find new markets and to flood the ones that you have already structured.

 
 Diversification leads to productivity and higher success. If you have a joint venture partner that has the tools you need, you product and your goal can diversify to meet the needs of your clients.

 

For Your Free book on Joint Ventures and how to turn them into profit machines visit Online Money For Beginners.com